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The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
5:51
YouTubeThe Wall Street Journal
The ‘IKEA Effect:’ Behind the Company’s Unique Business Model | WSJ The Economics Of
A large part of IKEA’s success stems from its policy requiring its customers to build their own furniture. Given how ubiquitous IKEA is today, it can be difficult ...
2M viewsMay 25, 2021
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