A Transport for London advert has been banned for reinforcing negative stereotypes about Black men. The Facebook ad showed a young Black man verbally harassing a white girl, while a white teenage boy sat close to the victim, boxing her in. It was part of a two-minute film which was turned into three shorter social ads. The UK’s advertising regulator said this section, which was clipped, didn’t show the white male jointly intimidating the victim - and the Black teen was the sole aggressor. It was
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A Transport for London (TfL) advert from its “Act Like a Friend” campaign has been banned by the Advertising Standards Authority (ASA) after a viewer complained it was irresponsible, harmful and offensive for perpetuating negative racial stereotypes. The ad showed a Black teenage boy verbally harassing a white girl on a bus while a white boy sat beside her, and the ASA ruled it portrayed the Black teen as the sole aggressor and was likely to cause serious offence. Although TfL said other version
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