Pepsi 349 Number Fever. A Disaster Documentary
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YouTubeDisastersUncovered
Pepsi 349 Number Fever. A Disaster Documentary
This disaster documentary focuses on an event nearly 30 years ago — Number Fever! In 1992, Pepsi launched a promo to win the hearts of Filipinos — and it worked. Too well. A single number printed under a bottle cap promised fortune… then triggered fury. Riots. Bombings. Death. This is the story of the Pepsi 349 scandal, Philippines and ...
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The “Pepsi 349 Fever” was one of the biggest promotional controversies in the Philippines back in 1992. Pepsi launched a marketing campaign called the “Number Fever”, where bottle caps had numbers printed on them, and if your cap matched the winning number announced on TV, you could win cash prizes—sometimes even ₱1 million. On May 25, 1992, the winning number announced was 349. Millions of Filipinos rushed to check their bottle caps, and to everyone’s shock, thousands of people across the count
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