Lacoste USA TV Spot, 'The New Crocodile' Featuring Novak Djokovic
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Lacoste USA TV Spot, 'The New Crocodile' Featuring Novak Djokovic
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iSpot.tv
Lacoste once made the boldest move in its history. They removed their iconic crocodile logo to highlight a global crisis we often ignore. During Paris Fashion Week, the classic croc was replaced with 10 different endangered animals. And the number of shirts produced for each animal matched how many were left in the wild. 1,775 shirts. All sold out instantly. All profits donated to protecting those species. A fashion statement turned into a reminder that awareness can create real impact. Follow @
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Lacoste once made the boldest move in its history. They removed …
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FacebookAwareness of success
For the first time in history, Lacoste replaces its crocodile spot by 10 threatened species in a limited-edition polo shirt. The aim of the campaign is to fight for worldwide’s wildlife conservation! 🐊 · · · Credits: Advertising Agency: BETC, Paris, France Agency Management: Bertille Toledano, Fanny Buisseret, Benjamin Veaute Chief Creative Officer: Rémi Babinet Creative Director: Antoine Choque Copywriters: Céline Mazza, Olivier Aumard Art Director: Jonathan Baudet-Botella Ad Assistant: Benoît
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For the first time in history, Lacoste replaces its crocodile spot by 10 t…
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Qu’est-ce que Lacoste ? 🐊 Découvrez l’histoire de la marque au crocodile, où la mode rencontre l’héritage sportif pour créer des pièces reconnues dans le monde entier ! 💚 Par ici pour découvrir notre sélection : https://bit.ly/4df3yal #lacoste #history #madeinfrance #lulli #lulliaddict | Lulli sur la toile
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