Featuring our #BTCxJoicoPartner Stephanie Brown (@vividsandbalayage). “👸🏼Mohawk sides tutorial using @Joico NEW Blonde Life SilverLight Lightener ➖lifts up to 9 levels ➖Ideal for cool, gray, ash or silver toned blonde hair ➖Formulated with bond-building Arginine and a signature oil blend to help protect hair against breakage _processed for 25 minutes_ 💫after the foils have processed shampoo using Defy Damage protective shampoo followed by Defy damage in a flash 7 second bond builder ➖Apply De
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Transform your golden blonde to a bright blonde with @Joico Blonde Life SilverLight Lightener. Check out how the talented @AmbrosiaCarey used @Joico Blonde Life SilverLight Lightener to counteract brassiness and intentional foil placement to transform her client. The placement: ✨ with longer layers, by focusing a majority of the lightening mid-ends in a horizontal placement, more territory is covered & it gives an overall brightening effect. ✨ when I get to the top, the focus moves to brightenin
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Ready to cool your blondes? ⚡️🤩 Meet Blonde Life SilverLight a game-changing Lightening Powder that is charcoal-infused, allowing you to prime your cool, silvery blondes AND counteract brassiness while processing. Plus, delivering the same stunning 9 levels of lift you expect from Blonde Life.Pair with our NEW Blonde Life Demi-Gloss shades Titanium (T) and Blue Violet (BV) to tone/tweak your blondes so they’re nice and icy. 🧊✨It’s a brand-new way to create those smokeshow silver-and cool-blond
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