252 reactions · 32 shares | Stay true to your hue with Joico's Color Balance Purple. Designed to instantly neutralize warm, yellow tones for all blondes. | Joico | Facebook
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Introducing NEW Defy Damage, a radical new collection of salon-to-home products that deliver a 360-degree shield of defense before - and after - chemical services. Get ready for protection so powerful, it instantly regenerates bonds, strengthens hair, and protects each strand against splits, breakage, color fade, and the ravages of daily styling. The revolutionary approach begins with the 2 step in-salon Pro Series, designed to protect hair's bonds before a chemical service and restore and regen
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