A Movement of Silk. Embodying the fluid elegance of Gucci’s silk scarves, Brand Ambassador Yuzuru Hanyu stars in an original dance created for the House. Discover more on.gucci.com/AMovementOfSilk__ | Gucci
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Spotlighting the unique designs by nine visionary artists who reimagined Gucci’s silk scarves through five timeless themes for the 90 x 90 project. Discover the digital experience https://foulards3d.globaltech.gucci/ | Gucci
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Silk scarves are paired with structured caps, adding a contrasting and contemporary finishing touch to Fall Winter 2025 looks. Discover more on.gucci.com/_GucciFW25 Music composed and conducted by Justin Hurwitz. | Gucci
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THE ART OF SILK In collaboration with Accademia delle Belle Arti di Firenze, students reinterpret ten scarf designs from the project through a series of paintings. #GucciTheArtOfSilk
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Gucci: The Art of Silk. For the first time, the story of the House’s silk scarves unfolds in a new book, created in collaboration with Assouline and curated by Jo-Ann Furniss. The dedicated publication traces their evolution from archival icons to contemporary expressions—revealing the artistry, inspirations, and cultural significance behind one of the House’s most enduring signatures. Discover the new book at select Gucci boutiques, Assouline stores and website, and on.gucci.com/GucciTheArtOfSi
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