How Estée Lauder’s Free Samples Changed the Beauty Industry Forever
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YouTubeFounders Who Cook
How Estée Lauder’s Free Samples Changed the Beauty Industry Forever
Ever wonder why cosmetics companies give away so many free samples? It all started with Estée Lauder—a scrappy entrepreneur with a brilliant (and desperate) idea. As a young woman, Estée dreamed of building a cosmetics empire. Her products were loved by the few customers she had, but in a crowded market, she struggled to stand out. So, she ...
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