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During the 2021 BET Awards, BET revealed a new look and feel for the brand. The redesigned flexing logo represents all forms of Black creative expression. According to Kim Paige, the network’s EVP Chief Brand Officer: “It was time to leverage the brand equity we have built throughout the years, to re-envision how we show up as the only brand that represents the fullness of the Black experience." | Paramount
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During the 2021 BET Awards, BET revealed a new look and feel for the brand. The redesigned flexing logo represents all forms of Black creative expression. According to Kim Paige, the network’s EVP Chief Brand Officer: “It was time to leverage the brand equity we have built throughout the years, to re-envision how we show up as the only brand that represents the fullness of the Black experience." | Paramount
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