Apple's famous 1984 Super Bowl advert directed by Ridley Scott
1:00
Apple's famous 1984 Super Bowl advert directed by Ridley Scott
May 9, 2024
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How and why the famous '1984' ad was really first shown in 1983
How and why the famous '1984' ad was really first shown in 1983
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Apple's iconic "1984" Super Bowl commercial aired on January 22, 1984, during Super Bowl XVIII, introducing the Macintosh as a revolutionary force against conformity, inspired by Orwell's novel, and was considered "weird" because it barely showed the product, presented a dystopian narrative, and was almost pulled by the board despite its massive impact on advertising and the Apple brand.What it was: A cinematic, 60-second ad directed by Ridley Scott, depicting a dystopian future where a hammer-w
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One 60-second Apple ad broke every marketing rule and now it IS the rule. Apple’s 1984 Super Bowl commercial depicts a dystopian world inspired by George Orwell’s 1984. Uniformed, expressionless… | SSS Lighthouse Creative
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