AppDiscovery automates buying and optimizes campaigns towards the same down-funnel events tracked on mobile. Accurately attribute results with your MMP while AppDiscovery provides real-time visibility into ROAS and channel names. Monitor the success of your mobile and CTV campaigns based on the down-funnel metrics that are most important to you.

AppLovin’s technology platform enables developers to market, monetize, analyze, and publish their apps. The company’s first-party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world.

Dec 19, 2024 · Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite Sep 2, 2021

AppDiscovery’s AI advancements quickly set you up to test and optimize multiple advanced campaign types with minimal learning periods. Powerful user targeting delivers high-quality users based on the down-funnel events you care about and uncovers new, incremental audiences to fuel further growth.

Oct 28, 2022 · AppDiscovery is the name of AppLovin’s ad network (both UA and monetization). MAX is AppLovin’s mediation product which mediates different ad networks. In theory, the AppDiscovery performance report should match the MAX performance report filtered to AppLovin.

Target and acquire new users from around the world who are most likely to download and spend in your app. Leverage our solutions to automatically optimize campaigns to maximize your KPIs and find profitable scale.

Jun 14, 2022 · AppDiscovery — AppLovin’s user acquisition solution that uses machine learning to optimize acquisition campaigns — now supports a new type of campaign that combines ad revenue data from MAX with in-app purchase data from an app’s mobile measurement partner (MMP) to optimize for Total ROAS.

Aug 21, 2023 · As a fully managed end-to-end campaign management service, developers find the right users at massive scale to achieve ROAS goals and unleash the growth potential of their mobile app. AppDiscovery leverages its proprietary AI-based advertising engine to grow apps intelligently and sustainably.

Feb 2, 2025 · App growth tools: AppLovin provides analytics and optimization tools for app performance, including machine learning-based recommendations. AXON technology : Launched in early 2023, it’s a machine learning engine that helped its advertisers achieve substantially more scale at higher performance across multiple platforms.

Oct 19, 2021 · Now, with AppDiscovery’s new Campaign Management API, you can integrate with your preferred BI tool programmatically to make your life easier.