There are several reasons why eCPM may be low. These best practices help you get the highest eCPM possible for your app and region. Focus on UA in geographical regions where advertisers typically pay more for ad placements.

Why doesn’t my MAX eCPM revenue estimate match the actual eCPM / revenue the network is generating? Typically, the eCPM and revenue reported by the network is correct. If there is a large discrepancy between the two figures, these troubleshooting steps may help:

Access guides and best practices for app monetization and user acquisition. Discover tutorials, advanced APIs, and more resources to maximize revenue.

Jun 2, 2021 · Essentially, eCPM allows you to identify whether the ads served within your app are effective. A high eCPM means the ads served are driving conversions. By knowing fully how eCPMs are performing, you can optimize your monetization …

Effective Cost Per Mille (eCPM), is a closely related metric that calculates how much revenue a publisher earns per 1000 impressions. Why are CPM & eCPM important? CPM is an important KPI for both game developers and advertisers, providing a monetary value for ad inventory.

Feb 22, 2022 · I have to migrate from MoPub onto their AppLovin Max platform for mediating my ads. Unfortunately it looks like you cannot disable AppLovin's own ad network (in MoPub, you could disable their marketplace + bidding if you wanted to). Here's the eCPM that I got for Tier 1 countries (US, UK, Germany, Canada, etc).

Apr 4, 2018 · When comparing two different ad placements with two different numbers of impressions and CPMs, calculating eCPM is the way to equalize the units to figure out which is generating the most revenue. It’s similar to breaking down …

Apr 14, 2022 · After getting problem with Native & Rewarded Ads, now the problem is eCPM. Every user is reporting about too many frustrating Ads and we developers are seeing very low eCPM(Always below $0.3) from AppLovin.

Why is my eCPM too low? There are a variety of reasons why eCPM may be low. This article explains best practices that ensure you get the highest eCPM possible for your app and region.

MAX Mediation Documentation - AppLovin