AppLovin connects you to audiences in-app, on mobile devices, across streaming TV, and beyond. Our advanced suite of solutions for app monetization and user acquisition drives growth and maximizes revenue for publishers and advertisers globally.

May 5, 2022 · AppLovin’s MAX platform will help you maximize your ad revenue through in-app advertising and monetize your apps. Here’s why it’s the secret weapon for app developers.

We use AI-powered advertising tools to help us serve you with relevant and interesting ads (often called interest-based advertising). To do so, we use device information and other information we have collected about your engagement with apps, ads, and other digital properties, as described in our privacy policy.

What is in-app advertising? In-app advertising means that a mobile game or app allows advertising to be incorporated into its experience in order for a publisher to make money. The way ads are leveraged can be through different ad formats like interstitial , playable , or banner .

Oct 17, 2024 · Advancements in technology, including AI-based advertising, enable brands to run campaigns that target consumer engagements across various apps, taking the guesswork out of who and where to target.

In-app advertising. In-app advertising (or IAA) is the most popular form of mobile app monetization. In this model, ads are served to users within an app. Revenue is generated each time a user views an ad, clicks on an ad, or installs an app being advertised.

AppLovin Overview . What is AppLovin? How do I identify an AppLovin ad? Tracking . Why can’t I save my tracking URLs? Troubleshooting . Why doesn’t my campaign have any installs? Why doesn’t my campaign have any impressions? Creative Set Common Errors

The Campaign Management API is for advertisers who use AppLovin’s AppDiscovery to promote their apps. Advertisers (and users who have advertising access to their company’s account) can create an OAuth application that authenticates access to these APIs.

The AppLovin Mobile Advertising Glossary is a reference guide that contains important definitions and key concepts to help you understand our industry.

Acquire incremental users with CTV advertising. Extend the scale of your performance marketing across CTV channels and FAST apps on AppDiscovery’s unified platform.