Jun 14, 2022 · AppDiscovery — AppLovin’s user acquisition solution that uses machine learning to optimize acquisition campaigns — now supports a new type of campaign that combines ad revenue data from MAX with in-app purchase data from an app’s mobile measurement partner (MMP) to optimize for Total ROAS.

The Campaign Management API is for advertisers who use AppLovin’s AppDiscovery to promote their apps. Advertisers (and users who have advertising access to their company’s account) can create an OAuth application that authenticates access to these APIs.

AppLovin’s AppDiscovery is a key component of Niantic’s user acquisition growth strategy. The Niantic Team AppDiscovery’s technology is exceptionally effective at finding users who will sign up for subscriptions in our apps.

AppDiscovery users receive end-to-end campaign management through an AppLovin growth manager. They will help you create, test, and launch campaigns to grow and scale your audience. You’ll optimize UA through different advanced automation campaign types like: Ad ROAS; IAP ROAS; Total ROAS

Feb 1, 2024 · Learn how a game publisher leveraged AppDiscovery AI to run a multi-campaign strategy that accelerated their app growth so you can too.

Build an incremental campaign targeting all geos ex-current—you may find some new hot spots! Any other questions? Don’t hesitate to consult [email protected] .

immi launched a campaign with AppLovin to reach more than 140 million US-based daily active users in popular mobile apps. They set a cost-per-purchaser goal aligned with their desired ROAS target and repurposed the video creatives they’d been running on social media.

AppLovin has a “CSV Bid Manager” tool that allows you to manually set bids on a per-sources basis. If you click on that it will let you download CSV of the data you’re looking at, make bid changes, and then re-upload to change bids across the board.

Such information includes the ad networks the advertiser uses, the countries it is targeting, how impressions have changed over time, and the creatives and videos that make up the campaign. This can give you insight into a variety of campaign strategies.

Choose the most relevant campaign category for the app you are acquiring for. When you are targeting multiple countries, it is most effective to consolidate geos within a single campaign. This leads to more efficient learning, which helps drive scale and makes optimizations easier.