Feb 28, 2022 · AppLovin Corporation (NASDAQ: APP), a leading marketing platform, today announced it has reached a definitive agreement to acquire Wurl , a high-growth software platform in the Connected TV (CTV) market.

Apr 4, 2022 · AppLovin Corporation (NASDAQ: APP), a leading marketing platform, today announced it has completed the acquisition of Wurl , a world leader in powering streaming TV, for approximately $430 million in cash and stock.

Access the media budgets of AppLovin’s mobile performance marketers. Translate scene-level content signals into targetable contextual segments for advertisers. Boost fill rate by …

Feb 28, 2022 · Wurl Inc. is proud to announce that we signed a definitive agreement to be acquired by AppLovin, a leading marketing software company. Aligning shared visions, Wurl will join AppLovin to bring new advertising and marketing services to both CTV and mobile.

Apr 4, 2022 · We’re happy to share that AppLovin’s acquisition of Wurl officially closed today – a partnership we believe will drive the next evolution of CTV advertising. Wurl is a leader in powering CTV, interconnecting over 1,200 streaming channels from the world’s top content companies with major streaming distribution services in more than 50 ...

AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market. Wurl | April 4th 2022. Share: Get news and updates from Wurl. Explore more. February 13th 2024. Tastemade found consistent, profitable scale with ContentDiscovery. February 9th 2024.

Apr 4, 2022 · PALO ALTO, Calif.-- (BUSINESS WIRE)-- AppLovin Corporation (NASDAQ: APP), a leading marketing platform, today announced it has completed the acquisition of Wurl, a world leader in powering...

Feb 28, 2022 · Wurl’s distribution platform yields unique access to CTV ad inventory and data that can be harnessed to further develop its CTV performance advertising products – Wurl AdPool and Wurl Perform.

Mar 1, 2022 · Mobile marketing software company AppLovin is jumping into the connected-TV streaming video space with a deal to acquire Wurl for $430 million. With the acquisition, Wurl is expected to...

Feb 28, 2022 · AppLovin Corporation (NASDAQ: APP), a leading marketing platform, today announced it has reached a definitive agreement to acquire Wurl, a high-growth software platform in the Connected TV (CTV) market. The transaction is valued at approximately $430 million and is subject to customary closing conditions.