Official site for planning a trip to San Francisco and Northern California. Find the latest on attractions, hotel rooms, restaurants, arts and culture, our neighborhoods, and more.

Flip through our San Francisco Traveler digital visitor's guide to find out what's new this year and start planning your trip.

Believe in San Francisco—And Win! Kick off the new year with a visit to the City by the Bay. We're giving you the chance to win an unforgettable San Francisco experience.

From internationally famous luxury department stores to the abundance of locally made artisan items, San Francisco offers never-ending options when it comes to high-quality, one-of-a-kind fashion, …

San Francisco is 49 square miles full of countless things to do. But did you know that the surrounding Bay Area contains some absolute must-see destinations in their own right? Best of all, these …

Explore the most popular attractions in San Francisco based on data collected from visitors.

San Francisco is home to dozens of must-see museums and acclaimed art galleries. Need help deciding which to visit during your stay? No problem! We’ve gathered the goods on the most exciting …

From San Francisco Pride to Carnaval, from Fleet Week to Bay to Illuminate SF, our calendar is full of events and festivals all year round. Check out more annual celebrations to inspire your next trip to …

Discover iconic attractions and unforgettable things to do in San Francisco, from riding a cable car up its famous hills to exploring world-class museums, scenic waterfronts, and vibrant neighborhoods.

Due east across San Francisco Bay, you'll find another bustling city, gorgeous parks, inspiring culture, and delicious food and wine. It's all in the East Bay and it's all easily accessible with BART.