First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.

It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too. Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response,

YouTube will start showing ads to users – even when they’re not actually watching videos. The “pause ads” will show when viewers stop in the middle of a video, the company said.