Target is ending its price match guarantee, further eroding customer trust and pushing shoppers to Amazon and Walmart that have the competitive edge in prices.

Target is scrapping its longtime price-match policy, which allowed shoppers to match prices from competitors like Walmart and Amazon. Why it matters: The Minneapolis-based retailer was one of the last major retailers offering the price protection option.

Shoppers will no longer be able to buy an item for a lower price if they can prove that they found an identical product listed for less by Amazon or Walmart.