Billboards appeared shortly after Taylor Swift announced the title of her 12th era, "The Life of a Showgirl," and directed fans to a playlist.

The latest episode of Travis and Jason Kelce’s podcast New Heights exploded in popularity thanks to the duo’s in-depth interview with Taylor Swift. The pop mogul announced her new album, The Life of a Showgirl, and gave what might be her longest and most candid interview ever, clocking in at more than two hours.

The New Heights podcast, hosted by NFL brothers Jason and Travis Kelce, has claimed the No. 1 spot on Spotify’s charts after its highly anticipated episode featuring Taylor Swift — overtaking The Joe Rogan Experience.

Taylor Swift used an appearance on her boyfriend's podcast to reveal the album cover to her next record, “The Life of a Showgirl.”

New Heights, a podcast from NFL stars Jason & Travis Kelce, has taken over the Spotify charts with their surprise episode with Taylor Swift.

Orange personalities are friendly, have a ready smile and a quick wit, and are fluent if not profound in speech.” Although orange seems to be at the forefront of this new Swift era—and the color dominated the discussion during her podcast appearance—the hue really only appears as a flourish on the album cover.

Taylor Swift broke the internet. An hour and 44 minutes into Swift’s appearance on the “New Heights” podcast, the live premiere on YouTube abruptly cut to black. Moments later, the “New Heights” X account posted that the stream had encountered some technical difficulties and that the episode “will be back shortly.”

Pop star Taylor Swift's appearance on the New Heights podcast continues to break records left, right, and centre.