As part of the wider partnership, the Argentine national football team is scheduled to play an international friendly match ...

Film actors continued to lead in brand endorsements, accounting for 50% of all celebrity-endorsed ad volumes, followed by ...

While 80% of Indian consumers rate brand personalisation as good or excellent, only 30% feel it is delivered consistently.

In 2024, the company removed 247 million advertisements and suspended 2.9 million accounts for violating ad policies.

India secures 16 shortlists on Day 2 across Creative Business Transformation, Commerce, Effectiveness, and Film categories, ...

The updated packaging was first introduced in Uttarakhand and will be rolled out in other Indian markets over the coming ...

Ajay Devgn-starrer 'Raid 2' topped the May chart, grossing over ₹200 crore at the domestic box office. The film, which ...

While 58% of Indians continue to watch linear TV monthly, CTV has added 35 million incremental viewers, emerging as a ...

In this article, Vikram Dhembare of McCann Worldgroup traces the emotional and creative journey behind ‘Fit My Feet’, a ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

The release comes amid growing industry focus on re-engagement strategies, as marketers shift priorities from user acquisition (UA) to maximising lifetime value (LTV).

The programme, launched in partnership with four venture capital firms, Bitkraft Ventures, Kalaari Capital, Lumikai Fund, and Elevation Capital, was unveiled at the Meta Marketing Summit: Gaming ...