In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she noticed something important: ...

The Middle East and North Africa (MENA) influencer marketing industry has historically been fragmented, with individual ...

Global podcast company Audioboom reports surpassing $325 million in payments to podcast creators worldwide, highlighting its ...

A new study from LTK and Northwestern University reveals that creator marketing has become the top investment priority for ...

A new study from MIDiA Research shows that while viral success on social media platforms can generate millions of streams for ...

What happens when Instagram posts stop getting likes and the TikTok algorithm shifts – or even gets banned – overnight? For ...

Marketing leaders widely recognize the contribution of social media to business outcomes, but struggle to measure and ...

Aspire Biopharma Holdings, Inc. has launched an influencer marketing campaign featuring three fitness personalities to ...

Sephora introduces “My Sephora Storefront,” a creator-powered affiliate platform that allows U.S. influencers to build ...

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content that would eventually reach thousands. What began as emulating popular female streamers she admired ...

The creator economy as we know it is becoming increasingly sophisticated. Amid rising platform uncertainty and shifting ...

Asante Madrigal never intended to become a social media personality. As a communications major at San Diego State University with dreams of becoming a traditional news anchor, his path shifted when ...