Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...
Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...
Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...
Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...
When life pushes us down, some people stay down longer, while others seem to spring back to their feet almost immediately. This difference is not just a matter of willpower or optimism – it is ...
Whats the difference between Unconscious, Non-Conscious, and Subconscious? It’s easy to throw around terms like “unconscious desire” or “subconscious fear” in everyday conversation. But in the ...
iMotions DMS ET supports validation for the following from the Euro NCAP Protocol: Long Distraction, Short Multiple Distractions (VATS) and Phone Use. Our team of experts are ready to answer any ...
The visual theme of a dashboard, whether light or dark, is a prominent design choice with potential implications for user experience. This research investigates the effect of visual theme on user ...
Introduction: Emotional contagion is an essential and prevalent emotional process in social interaction and comprises the transmission of emotions between two or more individuals. The vast majoriy of ...
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