Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Explore cognitive workload: its ...