WPP and Publicis Groupe are also competing in the Tylenol marketer’s pitch.

Oakley says, “Athletic Intelligence is here” in a spot that calls attention to its partnership with Meta on AI glasses.

Why automation is a foundational advantage for brands looking to optimize for both efficiency and effectiveness.

Jason Kelce leads a beer-fueled battle in “Thermal Buzz,” a loving tribute to the macho glory of the “Predator” universe.

Brands must navigate the rising third-party delivery app marketplace while fending off threats such as weight loss drugs and ...

The traditional CMO role is obsolete, and modern marketing must unify acquisition and retention under a single, ...

FDA scrutiny of pharma advertising is intensifying, with additional potential enforcement yet to come. On Ad Age Insider, ...

The THC beverage brand is testing AI’s ability to create short content for attention on social media.

Ad Age's crossword puzzle for October 31, 2025.

Happy Friday, and welcome back to Agency Brief. This week, we’ve got the scoop on Raymour & Flanigan’s media review, plus a ...

The basketball legend discusses the experiential installation “House of Melo,” made with agencies Valerie and Verb.

As the first generation to grow up using smartphones daily, Gen Z naturally consumes media more fluidly. This can mean scrolling through short-form video feeds, playing video games, following creators ...