News

Best and worst purpose marketing ads—grading Lego, Porsche and more campaigns
Purpose marketing expert Thomas Kolster weighs in on campaigns from Wonderful Pistachios, Lego, Porsche, Celsius, Unquiet and ...
How Hootsuite’s unconventional media strategy influences its creative
Ad Age is interviewing in-house media execs for their thoughts on trends, best practices and gripes they have with the industry. Read the last edition of this recurring series, with JPMorgan Chase’s ...
This apparel brand needs a CMO—why its new ad agency is leading the search
Austin, Texas-based Bakery is sorting through hundreds of candidates to help Sendero Provisions find its marketing chief.
Influencer trip challenges—what brands can learn from Waterboy’s controversy
Waterboy's Tulum, Mexico trip is a case study in the risks of ceding control to unfiltered, creator-driven content.
Quantum Fiber crafts musical love letters to internet users in ‘Yay to You’
Red Lobster and Ram are among brands using CEOs in new campaigns.
Thrill seekers love FanDuel Casino in Orchard’s ‘Calling All Thrillionaires’ ads
A pair of absurdist spots feature people who are inordinately drawn to mechanical bulls and haunted houses.
How TelevisaUnivision is rewriting the brand playbook for Gen Z Latinos through music
TelevisaUnivision and Bresh are coming together to reshape how brands reach Gen Z Latinos—through music, culture, and real community.
Tour de France ads are tilted to match the incline of the race’s brutal climbs
Red Lobster and Ram are among brands using CEOs in new campaigns.
How Mars is responding to new global flavor trends and consumer demand for faster meals
Red Lobster and Ram are among brands using CEOs in new campaigns.
Gen Z wants real ownership—brands should give it to them
To keep the generation’s trust, brands should provide physical experiences and more control over what they consume ...
How independent agencies maximize their experience at Cannes
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA ...
5 new AI agent marketing tools for brands to consider
The festival said it is withdrawing all prizes for Consul’s “Efficient Way to Pay,” Urihi Yanomami’s “Gold = Death” and OKA Biotech’s “Plastic Blood.” ...