Now a bonanza of viewership, the 37-year-old event that launched as a meager presentation of 10 basic programs and has also courted detractors over the years.

An annual summer tradition, Shark Week is back for its 37th year, giving viewers an array of content to binge from the Discovery Channel.

Discovery Channel’s “Shark Week” kicks off with a unique twist this year: “Dancing with Sharks.” Hosted by former “Dancing With the Stars” host Tom Bergeron, the show features scuba-diving shark handlers performing underwater dances with hammerhead sharks.

Shark Week 2025 coincides with the 50th anniversary of "Jaws." Here's how you can watch live on the Discovery channel or stream later.

In Bel Air, a limited-time Shark Week refresher beverage is made with blue raspberry lemonade, grenadine and a gummy shark through Saturday, the 13-year-old Flavor Bakery & Cafe cupcakery posted on its website. 118 N. Tollgate Road, Bel Air; 443-371-6664; flavorcupcakery.com.

Shark Week 2025 officially kicks off on the Discovery Channel Sunday, July 20 at 8/7c and over the course of a week of special programming, 20 new releases will premiere on the popular network.