After a 30-year trip of glitzy reveals and celebrities, the Detroit Auto Show has shed its "international" moniker and returned to its local roots.

The Detroit Auto Show, aka the North American International Auto Show, is starting over again. After a few years with warmer dates, the show has returned to frosty January. The show’s media days are scheduled for a single day on Friday, Jan. 10. The full show will extend to Jan. 20.

The public portion of the Detroit Auto Show, known as the North American International Auto Show since 1989, opens Saturday. It runs through Jan. 20 at Huntington Place, formerly known as Cobo Hall, where the show has been staged since 1965. About 500 vehicles from more than 30 car brands will be on display in the 700,000-square-foot showroom.

An air of optimism among automakers that 2025 will be a strong sales year sought to overcome the subtext of lingering uncertainty surrounding the incoming presidential administration as the Detroit Auto Show returned to its January roots.

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The Detroit Auto Show, which was derailed by the COVID-19 pandemic, moved to September for two years and was skipped last year, has rebranded.