Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...

After purchasing the “Annabelle doll,” has comedian Matt Rife embarked now on a spiritually dark path?

Beauty company E.l.f. Cosmetics responded to backlash this week over its new ad campaign starring comedian Matt Rife, who was ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the ...

Comedian Matt Rife says he experienced a “full circle” moment over the weekend when he took the stage at Nationwide Arena — the very venue where his dream of becoming a stand-up comedian began. Rife ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

LASH today to see what your case is worth.… pic.twitter.com/25wEjKcEhI The e.l.f. Beauty’s global chief marketing officer, Kory Marchisotto, said they picked Matt Rife for the campaign because his ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...