Analysts are cutting their forecasts for Apple iPhone sales this year as the company delays adding AI features. Apple stock ...

Analyst Ming-Chi Kuo called the performance of Apple Intelligence "underwhelming," adding that it won't entice people to ...

Underwhelming' Apple Intelligence has struggled to boost iPhone sales as expected, and Apple knows this. Here are the details ...

Apple's new MacBook Air M4 and iPhone 16e are potential sales catalysts, offering significant hardware improvements and ...

The company lowered prices on some of its most important products.

On top of that, Apple is still working to get Apple Intelligence up and running in China, one of its most important markets. AI is a major selling point for smartphone shoppers in the region, ...

While other tech stocks rallied, Apple shares slid Wednesday, extending a string of recent losses amid concerns over delayed Siri features and the impact of tariffs.

Apple's lower-priced iPhone models might seem weak at first, but they're still outperforming nearly every other competitor in ...

Apple has delayed the rollout of an artificial-intelligence upgrade to Siri, leading Morgan Stanley to cut its forecasts for ...

Apple is reportedly preparing a redesign of its iOS, iPadOS, and macOS operating systems with changes expected to focus on user interface.

According to reporting, Apple’s next OS update may bring major design changes, but iPads and Macs will keep separate systems, ...

The changes would impact the design of icons, apps, system buttons and more.