E.l.f. Cosmetics has responded to criticism over casting comedian Matt Rife in a new beauty campaign. Rife faced backlash in ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

The popular beauty brand told fans it "missed the mark." But the ad is still posted on its social media pages.

After purchasing the “Annabelle doll,” has comedian Matt Rife embarked now on a spiritually dark path?

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...