Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?

Cosmetics company e.l.f. issued an apology and appeared to end its ad campaign with Matt Rife after online outrage over ...

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

The campaign also included by an August 13 pop-up that was designed to channel the ad and look like the inside of a courthouse. The event — which teased an appearance from Heidi N Closet in character ...

After purchasing the “Annabelle doll,” has comedian Matt Rife embarked now on a spiritually dark path?

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a statement.

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...