Season 12's Miss Congeniality breaks down her new e.l.f. Cosmetics commercial, meeting Judge Judy and why she wants to guest ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

Elf Cosmetics took to Instagram on August 13 to apologize for featuring Matt Rife in their new ad. The affordable beauty ...

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

E.l.f. Cosmetics Faces Backlash Over Matt Rife Ad Campaign (Image via Getty) ...

Heidi N Closet says she'll expose 'off-camera' tea that could derail RuPaul's Drag Race All Stars 8 Heidi N Closet on why she decided to stay after threatening to quit RuPaul's Drag Race All Stars 8 ...

OAKLAND, Calif., August 11, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), has filed its latest motion in ...