Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that ...

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to the HBO Max branding. The streamer's name ...

Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...