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E.l.f. Cosmetics Issues Statement After Matt Rife Ad Ignites Backlash. What Happened?

A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

E.l.f. Cosmetics addresses backlash over Matt Rife ad amid domestic violence joke controversy

E.l.f. Cosmetics has responded to criticism over casting comedian Matt Rife in a new beauty campaign. Rife faced backlash in ...