The president of Nintendo of America, Doug Bowser, discusses the use of AI in games and whether Nintendo will begin using it ...

In an interview with The Post, Nintendo of America president Doug Bowser explains the company’s approach to pricing its new ...

Nintendo of America president Doug Bowser explains why the console is currently priced at $449.99.

Nintendo is "actively assessing" the impact of U.S. President Donald Trump's tariffs will have on the Nintendo Switch 2.

If you're an Xbox fan of a certain age, you probably remember one of the most infamous moments in the brand's history that ...

Bowser says Nintendo hasn't 'set a benchmark' for what the average Switch 2 game will cost.

CNBC got an exclusive interview with Nintendo Americas President and COO Doug Bowser after the Switch 2 was unveiled.

The company moved most of its manufacturing to Vietnam from China to avoid tariffs. But the unpredictability of President ...

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

It’s been a crazy week for Nintendo news, as the United States and Canada Switch 2 preorder delay is just the latest story in ...