As the coffee giant brings the personal touch back to its stores, Chief Technology Officer Deb Hall Lefevre's role is more ...

Starbucks (SBUX) focuses on cost efficiency, labor investments, and long-term growth amid its turnaround efforts.

Starbucks Corp. has contacted private equity firms, technology companies and others as it considers options for its China ...

Starbucks will hire more baristas and scale back plans to roll out automation, the coffee shop giant's chief executive Brian ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

"We’re banking on some growth to come with the investment in the labor and the store experience." Starbucks will pull back from a deployment of its Siren system, a suite of tech and equipment ...