A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Starbucks has reached out to private equity firms, technology companies and others as it mulls options for its China business ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and cut back on automated technology in an effort to attract ...

This story was originally published on MyNorthwest.com. Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and ...