If you’ve ever wondered about what goes into understanding and shaping behavior, St. Cloud State University’s Applied Behavior Analysis (ABA) master’s program is where students with that curiosity ...

A comprehensive review of scientific literature surrounding the psychology of vaccinations has shown that shaping behavior rather than trying to change minds is far more effective at persuading people ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...