When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

ENCO also revealed two additional related SpecAI enhancements in Amsterdam: LeadGenie, a lead generation feature, which ...

(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

Last month, I presented a first look at Google CEO Eric Schmidt's vision for how a a GPS location-based, highly targeted and personalized in-car radio ad might be delivered digitally within one to two ...

Art is used to record events, make statements, create beauty, tell a story or convey emotion. Aristotle believed art represents a thing's significance, not its appearance. It is that significance or ...