Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns.

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it ...

With a third of small business owners claiming that the most difficult part of marketing is determining what’s working, new ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.

Google's testing of channel reporting potentially addresses advertiser concerns of the blackbox nature of PMax campaigns.

Discover how Google ads for low budget accounts can still deliver value and learn about budget allocation for best results.

Your Google Shopping feed is vital for success. Find out how to make it work effectively with these proven strategies.

ForeToday unveils digital marketing strategy for 2025! Dive into essential knowledge for SMEs & master online sales with real ...