Google Ads has added to Performance Max campaigns, the search themes, an indicator to tell you what is driving a specific ...

Google's new PMax Usefulness Indicator helps advertisers measure the real impact of search themes on traffic, making ...

SINGAPORE, Feb. 5, 2025 /PRNewswire/ -- Dentsu Japan International Brands Inc. (DJIB), the leading agency in the Japanese advertising market, has partnered with Channel Factory, a specialist in ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

Tools such as Segment, AdCreative.ai and Optimizely can all help further optimize your campaigns. For example, programmatic advertising platforms like Google's Performance Max and Facebook ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Max Fashion’s latest campaign, #IYKYDK (If You Know, You Don’t Know), challenges misconceptions about being GenZ head-on, flipping the narrative to showcase what the generation truly stands ...

Axis Max Life Insurance Ltd. has unveiled the 'Double Bharosa' campaign, designed to bolster consumer trust in life insurance products. The initiative creatively enlists influencers to highlight ...

Your browser does not support the canvas. Google has announced that in 2025, it will continue growing Performance Max in several key areas to help users improve ...

We recently published a list of 35 Non-Tech AI Opportunities Amid DeepSeek Selloff. In this article, we are going to take a look at where Pinterest, Inc. (NYSE:PINS) stands against other non-tech ...

writers Jonathan Allen and Ami Parnes go behind the curtain to reveal how Harris advisers bet an appearance on The Joe Rogan Experience and a Beyoncé performance of their campaign theme song at a ...