A former Reebok exec saw Allen Iverson as the answer to Nike's dominance and he changed sneaker culture forever.

In this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and executive editor Alison Weissbrot unpack what's behind Nike's big move, how it's racing to win over Gen Z, and whether a brand ...

Nike has flexed its famous strapline ‘Just Do It’ to get consumers thinking about their exercise motivations. Sian ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new ...

Nike has long been one of the biggest brands in all of sports, having sponsorships with legends such as Michael Jordan, Kobe Bryant, Serena Williams, Tiger Woods and Cristiano Ronaldo.

Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.

New Delhi: Nike has reintroduced its long-running slogan ‘Just Do It’ to a younger audience through a new global campaign titled ‘Why Do It?’. The initiative is presented as a reframing of greatness, ...

After 37 years of ‘Just Do It,’ the brand is floating a new catchphrase aimed at Gen Z. CMO Nicole Graham explains how Nike ...

Every year, Teachers' Day is celebrated on September 5 across the country. Schools, colleges, universities, and all educational institutes commemorate the birthday of Dr Sarvepalli Radhakrishnan, an ...

Scottie Scheffler is currently regarded as one of the most prominent figures in the golf world. He has been in excellent form in recent years, holding the World No. 1 ranking for more than 100 weeks.

Tyler, the Creator has taken on narrator duties for Nike’s ad relaunching the “Just Do It” campaign. The 60-second spot, “Why Do It?” gets its first airing Thursday night during the NFL season opener, ...

Graham says the Wieden+Kennedy effort can be an antidote to the young people’s doubts, fears and embarrassments. How the NFL used AI in its season kickoff ad ...