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Ecommerce marketing company Rokt announced its acquisition of customer data platform mParticle for $300 million on Thursday. The deal is framed as a merger, but Rokt is taking a 100% stake ...

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Gift 5 articles to anyone you choose each month when you subscribe. Employees of Australia’s e-commerce tech firm Rokt who have thrived in its Navy SEAL-like culture stand to become millionaires ...

Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...

"This merger will enable us to bring a significant performance lift to all of our clients. We are thrilled to join forces with the mParticle team to accelerate bringing our vision to life, enabling ...

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market when Rokt acquired mParticle on Thursday. Rokt, which uses AI and machine learning to personalize ...

Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, “Rokt” is pronounced “rocked,” not ...