Since Trump is requiring loyalty tests of his political appointees, we should consider the meaning of loyalty. We generally think of loyalty as a positive thing and it surely is when we speak of ...

7. Know your customer's definition of value The loyalty password is “value.” Knowing how your customers experience value and then delivering on those terms is critical to building strong customer ...

According to Harvard Business Review (HBR), companies with high scores on brand loyalty and customer loyalty market research metrics grow revenues 2.5 times faster than industry peers and deliver ...

Shangri-La Hotels and Resorts is starting a conversation about the true meaning of loyalty to celebrate the five-year anniversary of its Golden Circle rewards program. Running until May 2016, ...