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Warner Bros. Discovery CFO basically admits Max rebranding is because people like HBO, not crap
The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the Max branding, that viewers would flock to Discovery’s big buckets of unscripted dross over the decades of quality material in HBO and other Warner Bros.
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
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