Discover key influencer marketing companies to boost your product visibility and connect with potential users effectively.

Back in January, branding guru Tom Rinks, who co-founded the sunscreen brand Sun Bum and created Taco Bell’s famous chihuahua, predicted that marketing would get weird in 2025. He was not wrong. If ...

Once singularly focused client partners, marketing agencies are forgoing their franchise to act as agents on behalf of clients. Instead, they will become marketing purveyors that operate across ...

Nike's marketing spend rises 9% to $1.63 billion in FY 2025 Major marketing opportunities like the World Cup await in FY 2026 Tariffs, choppy demand in China remain obstacles to Nike's turnaround Sept ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

BERLIN, Germany, July 29, 2025 (EZ Newswire) -- Generative AI, the Search Generative Experience (SGE), and multimodal chatbots are changing the rules of the game for marketing departments. Visibility ...

Although companies invest considerably in marketing technology (martech), it is often under-utilized, and its impact is modest. The CMO Survey asked 292 senior marketers how they use the technology.

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

AI is being rapidly implemented, but that doesn’t mean it’s being used effectively. The current lack of clear benchmarks and data about AI usage has meant that everyone has been operating in the dark.

Other than for her role in the number one 90s pop girl group, Victoria Beckham is synonymous with the bob haircut. I mean, when you think of VB, you think of the 'posh bob', right? Well, circa 20 ...