As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and ...

Conversation intelligence technology can transform how organizations understand and act on customer interactions.

Focusing the conversation around ROI can dissolve crucial language barriers between marketing and finance, InMarket CEO Todd ...

Discover what CRM reports are, their benefits, key features, and how they help businesses analyze customer data, sales, and ...

In today's fast-paced marketing world, businesses must adapt quickly to stay competitive. The vast amounts of data generated by ...

BELLEVUE, WASHINGTON / / March 5, 2025 / CoreStack, a global leader in AI-powered multi-cloud governance solutions, is proud ...

KPIs are not ROI, and in search and digital marketing, we need to bridge the gap between our KPIs and business outcomes.

The Rise of AI Copilot for Data: An Agent that Complements Human Capabilities Looking forward, generative AI can autonomously craft business summaries, helping users understand fluctuations in ...

Remember: The goal isn't to abandon short-term metrics entirely but to balance them with measures that track progress toward lasting competitive advantages. Your marketing dashboard should reflect ...

Social media marketing metrics look vastly different today than they did even a few years ago. Numbers used to define social success – the more likes, shares, and followers, the better.