HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.

Max is becoming HBO Max once again, WBD just announced. The streaming service returns to its former name, which was changed in 2023.

Discovery upfront, Bloys revealed the name ... history of the streaming service is actually even more tangled if you look back to early efforts to bring HBO content to streaming, since HBO Max ...

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's rebranding to Max, Warner Bros. Discovery announced during a media presentation ...

Warner Bros. Discovery has announced its plans to revert the name of its premier streaming platform, Max, back to HBO Max.

HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as ...

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max until the media ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

HBO Max first launched in 2020; it was a buggy user experience, so the Max platform was built from scratch for a 2023 launch. This summer that new platform stays but the name reverts. David Zaslav ...