Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

In addition to Fanatics and the NFL’s publicized dismissal of a merchandising lawsuit brought by retailer Casey’s ...

The National Football League (NFL) and its licensing partner, Fanatics, Inc., persuaded a U.S. judge to dismiss a lawsuit ...

In 2025, the best marketers are data analysts first and creatives second. They’re the ones who: • Let algorithms guide ...

The power of fandoms extends beyond their utility as marketing metrics or streaming numbers. They’re living, breathing communities.

Black Friday and Cyber Monday (BFCM) are two of the biggest moments in the retail calendar and they’re only getting bigger.