Adidas is a household name in sportswear, but many shoppers don't realised that the brand's iconic striped logo has a hidden ...

Adidas is one of the most popular sportswear brands in the world, but many people don't know the hidden meaning behind the ...

For 130 years, the LV Monogram has seduced generations of style icons, from Audrey Hepburn and Jane Fonda to Rihanna and Lisa ...

Ski racer Paula Moltzan is boosting brands like Bag Balm and Skida, as well as a Vermont fertility clinic—which created a ...

Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...

You see these companies' logos every day, but do you ever really think about what they mean? While the logos might seem ...

Why do major brands get their logo redesigns so wrong? We break down 10 of the most infamous rebranding disasters and extract the crucial lessons for your business. Don't make the same expensive ...

Those strolling down Newbury Street in Boston can now stop for authentic Italian sweets because a famous chocolate brand has joined the popular strip’s lineup of businesses. Venchi, the renowned ...

The Waldorf Astoria Residences, an iconic luxury residential brand, is replacing the Zenith in downtown Sarasota, the development's team announced Nov. 18 in a press release. It will be the first ...

Smashburger, the fast-casual restaurant company that popularized smashed burgers, today unveiled its latest brand campaign, reinforcing the brand’s commitment to great taste, variety, and value. “Our ...

From SoulCycle to Yellowstone, scent is emerging as the ultimate tool for brand memory and connection. Unsplash+ Every brand has a scent—whether designed or not. Some are intentional, like the crisp ...